Converse Cons Debuts Third Kenny Anderson KA3 Signature Sneaker
The new Converse CONS KA3 sneaker delivers the perfect balance of skate performance and style.
NORTH ANDOVER, MASS. (14 January 2015) — Today, CONVERSE Inc. announces the launch of the new Converse CONS KA3, the third signature sneaker with longtime Converse Skate Ambassador Kenny Anderson. The Converse CONS KA3 was designed to not only meet the performance demands of skateboarders, but also for the lifestyle consumer looking for an essential sneaker to wear on their daily journey.
“I’m super excited with my new CONS KA3,” said Converse CONS skate ambassador Kenny Anderson. “The silhouette came out looking great and they feel amazing on the board. It’s nice that they have the same feel when I’m skating a spot, cruising around or just walking.”
The Converse CONS KA3 stays true to the CONS skateboarding heritage with a classic skateboarding silhouette, and also integrates functional features like CONS traction rubber for optimal board grip, a drop-in Lunarlon sockliner for cushioning, and a vulcanized last for superior board feel. The perforated memory foam collar forms to the foot and provides breathability while the gusseted tongue offers stability and comfort.
To coincide with the launch of the Converse CONS KA3, a short film titled “Threes” features Anderson and celebrates his new signature sneaker with the theme of the number “three”. The film illustrates the journey through Anderson’s mind as he focuses on landing a particular three trick line throughout the streets.
The Converse CONS KA3 sneaker will be available for purchase on February with a rich premium leather silhouette for a suggested retail price Rp 999.000 – Rp 1,499,000, as well as other iterations in leather, canvas and suede in six different colors including Black, Black/gum and Vision Blue for a suggested retail price of Rp 999.000 – Rp 1,499,000.
This collection is available in Converse concept stores:
Jakarta: EX Plaza Indonesia, Senayan City, Lippo Mall Karawaci, Lippo Mall Kemang, Mall @ Alam Sutera, Summarecon Mall Bekasi, Grand Indonesia, Gandaria City, Greenbay Mall Pluit, Bintaro Xchange
Bandung: Trans Studio Mall, SOGO Paris Van Java, Cihampelas Walk
Surabaya: Ciputra World, Tunjungan Plaza III
Malang: Olympic Garden Mall
Bali: Discovery Shopping Mall
Makassar: Trans Studio Mall
Palembang: Palembang Icon, Palembang Indah Mall
Further information about Converse Indonesia:
Facebook: Converse Indonesia
Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men’s, women’s and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 87 company-owned retail locations in the U.S. For more information, visit Media.Converse.com
About MAP ACTIVE
MAP ACTIVE is part of PT Mitra Adiperkasa Tbk, a public listed company which has over 680 sports & kids shops nationwide including Sports Station, Kidz Station, Golf House, Planet Sports, Planet Kids and Planet Girl. Now listed amongst the Top 100 Global Sporting Goods retailers, and the No#1 in SE Asia , MAP ACTIVE plans to grow to more than 1000 independent stores by 2015 preaching its mission of healthy mind & body to all Indonesians.
MEDIA CONTACT :
Ade Sarah, PT. MAP ACTIVE: 0816-1421430