New Balance Debuts Fresh Foam Zante For January 2015

(Maret 2015, Indonesia) – This Spring 2015, Boston-based New Balance will add to the Fresh Foam collection with the Fresh Foam Zante. Data driven design combined with the smarts of a human designer come together once again to create a smooth ride that gives you a quick feel with all the qualities of Fresh Foam in a different running experience. The Fresh Foam Zante will launch in March 2015 with a suggested retail price of Rp 1,299,000.

 

Fresh Foam Zante is the everyday running shoe for runners seeking a smooth underfoot feel and a fast feeling transition through their stride. Fresh Foam Zante represents an evolution of the Fresh Foam collection, designed to take care of the runner in an exciting new way by providing a unique underfoot feel in a truly soft, lightweight and flexible package.

 

Applying the same software aided design process as the Fresh Foam Road and Trail, the New Balance design team took Fresh Foam Zante to the next level by studying foot strike and impact tendencies of runners, while running at a slightly faster pace. Engineered on a new, more form fitting last with a 6mm midsole offset[i], Fresh Foam Zante aims to provide runners with a more aggressive toe spring while bringing them slightly lower to the ground compared to its Fresh Foam 980 counterpart. A bootie construction delivers a smooth, sleek wrap on the foot with no-sew overlays and a breathable air mesh to complete the clean, technical upper design.

 

Fresh Foam Zante takes the soft, ultra plush ride found in the original Fresh Foam model and engineers a fast feeling, responsive ride that will appeal to runners looking for that smooth and soft shoe.

 

New Balance M1980

 

Providing exceptional cushioning and comfort with micro engineer in the form of a unique hexagonal pattern and light. FRESHFOAM Lite gives a unique smooth feeling underfoot, lightweight, flexible and responsive with the upper part that looks clean, fresh and full of technology. The evolution of the data combined with details on the sidewall and the pattern on the bottom able to add a unique running experience.

 M1980GB                                          M1980WP

 

About New Balance

New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership. “We build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host”. New Balance is currently the only major shoe company that manufactures athletic footwear in the U.S, where 25% of its exported products are produced in five places in New England. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 4,000 associates around the globe.

 

About MAP Active

MAP Active is part of PT. Mitra Adiperkasa Tbk, a public company with over 680 sport and kids shops in all over Indonesia including Planet Sports, Sports Station, Kidz Station, Golf House, Planet Sports, Planet Kids and Planet Girl. Now listed among TOP 100 Global Sporting Goods Retailers and #1 in Southeast Asia, MAP ACTIVE plans to grow to more than 1000 stores by 2016 preaching its mission of a healthy body and spirit for all Indonesians.

 

For further information, follow:

 

Facebook: MAP Active

Twitter: @MAPActive

 

Media contact:

Ade Sarah, PT. MAP ACTIVE: 0816-1421430

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