Reebok – The Pump Technology Sprints Into 2016
REEBOK LAUNCH ZPUMP FUSION 2.0 WITH A SLEEK NEW POWERFRAME SLEEVE
FOR A LOCKED-IN, CUSTOM FIT
As a global pioneer in fitness innovation, Reebok continues its cutting edge ZPUMP franchise in 2016 by launching the new Reebok ZPUMP 2.0 Fusion. This product is a stylish running shoe that boasts the unique The Pump Technology to offer a variety of custom fits for a locked-in feel.
The Reebok ZPUMP Fusion 2.0 is built upon Reebok’s revolutionary and iconic innovation, The Pump technology, which utilizes Reebok’s proprietary air-filled bladder that uniquely molds to the wearer providing a custom fit for any foot.
The ZPUMP Fusion 2.0 couples The Pump technology with an exciting new feature, the new lightweight and seamless PowerFrame, which helps keep the air-filled bladder closer to the foot for a more locked-in, custom fit.
Scott Daley, General Manager of Running at Reebok says: “At Reebok we are always looking to improve our technology, season to season. After extensive research on the predecessor model, we created a new air chamber and PowerFrame enhancing fit, which we know is so crucial to the running community.”
Unlike a traditional running shoe which is often made up of over 40 individual parts; the Reebok ZPUMP Fusion 2.0 is made up of just three key parts, eliminating rigid components that restrict movement in the foot. These key parts include:
When The Pump actuator on the heel of the ZPUMP Fusion 2.0 is pushed, air is channelled through the valve and into the air-filled cage enabling it to fill and clasp around the upper and heel in a way that is unique to each foot. Some people may require three pumps, while others may require ten. To release the air, runners can simply deflate using the release valve.
“Most shoes are made to fit a standard foot – but a standard size foot does not exist. With The Pump technology, you get a shoe that molds to your foot for a fit that’s ideal for running in a variety of conditions. At Reebok we are constantly looking to innovate running footwear to enhance consumer experience. The ZPUMP fit is designed for various runners and used across a range of terrains,” Daley continued.
The ZPUMP Fusion 2.0 is now available at Reebok concept stores, selected Planet Sports and Sport Station.
Available at Reebok Concept Stores in:
Jabodetabek: Grand Indonesia, Citraland Mall Jakarta, Mall Alam Sutera, Lippo Supermall Karawaci
Jawa Tengah: Ciputra Mall Semarang, Reebok Malioboro Yogya
Jawa Timur & Bali: Reebok Tunjungan Plaza 3 Surabaya, Reebok Kuta Square Bali
Available at Planet Sports in:
Jabodetabek: Pondok Indah Mall, Kota Kasablanka, Senayan City, Pacific Place, Plaza Senayan, Lotte World Jakarta, Mall Puri Indah, Mall Taman Anggrek, Kelapa Gading Mall 3, Planet Sports Sogo Kelapa Gading Mall, AEON Mall, Planet Sports Debenhams Karawaci, Summarecon Mall Serpong, Margo City Depok
Jawa Barat: Istana Plaza Bandung, Bandung Supermall, Paris Van Java Bandung
Jawa Timur: Galaxy Mall Surabaya, Tunjungan Plaza 3 Surabaya
Sumatera: Planet Sports Sogo – Sun Plaza Medan
Bali: Planet Sports Sogo – Discovery Mall Bali, Beachwalk Mall Bali, Lippo Kuta Icon, Bali Galeria
Sulawesi: Mall Ratu Indah Makassar, Trans Studio Makassar
Kalimantan: Plaza Balikpapan
Available at Sports Station in:
Jabodetabek: Kelapa Gading Mall, Emporium Pluit Mall, Pluit Village, Central Park, Gandaria City, Pejaten Village, Kemang Village, Plaza Indonesia Ext, Bintaro Lifestyle Mall, Living World, Sumarecon Bekasi
Jawa Barat: Ekalokasari Bogor
Jawa Tengah: Paragon City Mall
Jawa Timur: Ciputra World Surabaya
Sumatera: Thamrin Plaza Medan, Cambridge City Medan, Mall Pekan Baru, Palembang Indah Mall, Palembang Square Mall
Sulawesi: Panakukang Mall
Available at The Athlete’s Foot in:
Jabodetabek: Kelapa Gading Mall Jakarta, Metropolitan Mall Bekasi