Reebok ZPUMP FUSION Revolutionizes Running With New Custom Fit Technology

 

Boston, Mass, United States – Reebok, the global pioneer in fitness innovation, is taking another revolutionary step forward in 2015 with the launch of the ZPump Fusion – a running shoe that uniquely conforms and adapts to any foot.

 

Reebok has revolutionized its iconic innovation – The Pump technology – to create ZPump Fusion which boasts a new and proprietary air-filled cage that surrounds and molds to any foot providing a locked-in custom fit.

 

“ZPump Fusion represents a revolutionary new approach to The Pump technology. Many running shoes are developed around a rigid, factory-developed last shape that can never be a true representation of your unique foot. ZPump Fusion is completely structure-less when not inflated and then molds to the individual shape of your foot once you put it on and inflate,” said Paul Litchfield, original inventor of The Pump and Head of Reebok Advanced Concepts.

 

“It conforms to the shape of your foot to give you a locked-in custom fit when you run. To get that security, you may need three pumps or you may need eight pumps – it is fully customizable for each person,” adds Litchfield.

 

Unlike a traditional running shoe which is often made up of over 40 individual parts; the Reebok ZPump Fusion is made up of just three key parts, meaning no rigid components that restrict movement in the foot. Each of the three parts in the ZPump Fusion works together to deliver improved fit and control.

 

  1. The Pump technology – The revolutionary air-filled cage is lightweight and fully customizable that pumps up and wraps around the individual shapes and contours of the foot to deliver a custom, locked-in fit to achieve maximum performance.
  2. The Fusion Sleeve – The Fusion Sleeve is a four way stretch sleeve that holds together the key components of the ZPump Fusion. A lightweight and seamless compression sleeve, it fuses The Pump technology to any runner’s foot to provide improved control and comfort as you run.
  3. ZRATED outsole – The high-speed, underfoot performance that is essential to any high tempo running shoe is provided by the ZRATED outsole. Inspired by high performance ZRATED tires, the edges and underfoot grooves provide increased handling and control so runners can stop, start and turn on a dime.

 

When The Pump actuator on the heel of the ZPump Fusion is pushed, air is channeled through the valve and into the air-filled cage enabling it to fill and clasp around the upper and heel in a way that is unique to each foot. To release the air, runners can simply deflate using the release valve.

 

“The evolution we have made to The Pump technology in the ZPump Fusion is a huge step forward for Reebok and is keeping with our constant drive for new innovations. Runners have been waiting for a shoe that can be customized to their individual foot shape. The Reebok ZPump Fusion is the shoe that does it. We are excited to get it on the feet of runners because we know they will feel the difference immediately” said Bill McInnis, Head of Running – Reebok.

 

Revolutionizing The Pump technology with the unique Reebok ZPump Fusion is part of the global fitness brand’s mission to change how people perceive and experience fitness. At Reebok, Fitness means more than physics power. Reebok believes fitness has its potential to change life, sharper the mind, braving the spirit dan let human’s potential be free.

 

“Reebok believes by pushing self and test our limitations, we can become a better athlete, leader, parents and friend. By adopting Reebok approachment as your fitness lifestyle, you can be the best around your environment; socially, mentally and physically. To be in tune with nature, your humanity side can be explored through fitness”, said Matt O’Toole, President – Reebok.

 

In Indonesia, The Reebok ZPump Fusion is available starting March 10, 2015 at Planet Reebok, Planet Sports, Sports Station and www.planetsports.net

 

For further information, visit: www.reebok.com

 

 

ABOUT REEBOK

Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. A subsidiary of the Adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. Reebok is the exclusive outfitter of CrossFit and the Reebok CrossFit Games, the official title sponsor of the Reebok Spartan Race, and exclusive apparel provider for Les Mills.

 

Find Reebok on: https://www.facebook.com/#!/ReebokOneIndonesia &  http://twitter.com/reebokID

 

Notes to Editors:

Launched 25 years ago, The Pump technology is a unique and ground-breaking innovation in footwear that continues to shift the landscape of the running category to this day. First introduced in 1989, Pump has transcended generations to not only be recognized as an iconic piece of footwear but is now also at the heart of the running category. The range was introduced in 1989 as a premier basketball shoe before transcending into tennis, running and aerobics in various forms throughout the 1990s. These transitions culminated in the InstaPump Fury, the first iteration of a full-length exoskeleton pump bladder that supported the foot and laid the platform for the ZPump Fusion evolution in 2015.

 

About MAP Active

MAP Active is part of PT. Mitra Adiperkasa Tbk, a public company with over 680 sport and kids shops in all over Indonesia including Planet Sports, Sports Station, Kidz Station, Golf House, Planet Sports, Planet Kids and Planet Girl. Now listed among TOP 100 Global Sporting Goods Retailers and #1 in Southeast Asia, MAP ACTIVE plans to grow to more than 1000 stores by 2016 preaching its mission of a healthy body and spirit for all Indonesians.

 

For further information, follow:

Facebook: MAP Active

Twitter: @MAPActive

 

MEDIA CONTACT:

Ade Sarah, PT MAP ACTIVE: 0816-1421430

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