Concept Stores



ASICS is an acronym for the Latin phrase “Anima Sana In Corpore Sano”, meaning “Sound Mind In A Sound Body.” ASICS has been developing sports shoes and apparel for more than 50 years now. As a true sport performance brand, ASICS have managed to create some highly innovative sports product solutions through its scientific approach. With some of the most comfortable sports shoes and apparels on the market, ASICS aims to help athletes and active consumers achieve their goals.   “It’s a big world, go run it.”




Carter’s is the leading brand of children’s clothing, gifts and accessories in America, selling more than 10 products for every child born in the U.S. Our designs are based on a heritage of quality and innovation that has earned us the trust of generations of families.   We believe that childhood is a celebration, and the colorful prints and cute characters we design are inspired by the joy and love children bring into our lives. We celebrate childhood by supporting babies, children, and families with thoughtful designs, quality materials and construction, and convenient shopping options.




Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men’s, women’s and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 87 company-owned retail locations in the U.S. In Indonesia, Converse has 35 concept stores and been sold in more than 400 multi brand stores, located in many cities.




True passion is essential to making great shoes. From drawing the first sketches to presenting our finished shoes in ECCO stores around the world, we apply the utmost attention to detail and quality. Unique to our industry, we make leather at our own tanneries and produce shoes at our own factories. Our global family of employees, representing over 50 nationalities, is the life force behind our products. Design, development, production, and retail – we take responsibility all the way.




Our stores carry everything from footwear in a wide range of sizes and widths, to a versatile offering of apparel and accessories. Whether it’s walking, running, or simply looking good, our wide selection can help you reach your goals.   There are 17 New Balance stores in Indonesia with the professional experience to find your perfect fit.   All of our stores offer one-on-one attention with a specialized focus on the science of fitting. Our unique expertise combined with our vast selection of products make the New Balance store your ideal destination for making excellent happen.




Since 1895, OshKosh B’gosh has been the leader in manufacturing American kids clothes. We specialize in crafting high quality, affordable clothes for boys and girls that work on every level of kid’s lives. From playtime to bedtime, school and beyond, OshKosh strives to continue the legacy of producing fun, wearable clothes for kids that are made to last. OshKosh began creating kids jeans fashioned to look just like Dad’s iconic overalls. Fast forward over a hundred years, and OshKosh kids jeans are still one of our bestselling items. Manufactured with top quality fabrics, hardware and attention to detail so kids can live their lives while maintaining style and comfort. Over the years we’ve branched out into casualwear, outerwear, playwear, dresses and even sleepwear. Kids are our inspiration so we take the time to think about the things that are important in a kids’ life and we make exceptional clothes to meet those demands. At OshKosh B’gosh, we love kids and kids love our clothes.




For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sportstyle products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports. The company distributes its products in more than 120 countries.




Reebok “Fit Hub” Concept Store inspires people to move, to train, to get fit and have fun doing it with innovative fitness and training products. It help consumer get started, keep training and stay fit.   The store theme is derived from the raw simplicity and energy of Cross Fit gyms mixed with some of the color and finish of a fitness studio.




Rockport was founded in New England in 1971, forever changing the shoemaking business by incorporating the comfort of sport technology into stylish men’s and women’s footwear. Since their early days, Rockport has always believed that there should not be a separation between stylish shoes and comfortable shoes. This philosophy is manifested in the attention to detail given to both the design and level of comfort each shoe delivers.




The world’s leading swimwear brand, Speedo is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations and supporting swimming from grass-roots through to elite level. In the 1920s Speedo made history with the Racerback: the world’s first non-wool suit. In 2008 Speedo redefined swimwear again with Fastskin LZR RACER – the fastest and most technologically advanced swimsuit ever created. 2011 saw Speedo unveil another world first with the Fastskin Racing System – a cap, goggle and suit designed to work together as one.  Speedo is owned by Speedo Holdings B.V and distributed in over 170 countries around the world.




To become the first choice for style and value in footwear and accessories for our target customer.   For more than 50 years, Payless has provided incredible value for on-trend footwear and accessories. Today, we operate more than 4,000 stores in more than 30 countries around the world.   Our position is simple: To be the Go To, Get More, Pay Less shoe store for our target customers.   We strive to offer the latest styles that allow every woman and family to look fabulous, without spending a fortune.




Skechers is a global leader Brand based in California, United States of America. Skechers designs, develops and markets a diverse range of footwear for your whole family member. Skechers has two distinct categories that offers the best quality and the latest technology; Performance and Lifestyle. In Indonesia, Skechers has 31 concept stores located in big cities in Indonesia; Jakarta, Bandung, Surabaya, Yogyakarta, Malang, Cirebon, Bali, Banjarbaru, Makassar, Manado, Lampung, Palembang and will continue to grow to meet the needs of high-quality footwear in Indonesia.