TaylorMade Golf Introduces AeroBurner

Iconic “Burner” Franchise Returns with Introduction of Company’s Most Aerodynamic Driver & Fairway and Rescue club
with Largest Speed Pocket Ever

 

 

CARLSBAD, CALIF. – TaylorMade Golf Company, makers of the No. 1 Driver and No. 1 Fairway in golf, today announced its AeroBurner franchise – a matte white colored driver, fairway and Rescue club trio that feature an improved Speed Pocket and advanced aerodynamics to promote effortless distance for all player types.

 

“For the golfers who missed the phenomenon that was RocketBallz, or for those who are ready to upgrade to more speed and distance in their metalwoods, AeroBurner is what you are looking for,” said “Brian Bazzel, Senior Director of Product Creation for Metalwoods. “We’ve drastically improved the performance of the sole’s Speed Pocket and significantly improved the aerodynamics to deliver maximum speed to the golfer.”

 

The name “AeroBurner” derives from the product’s advanced aerodynamics, a performance variable that TaylorMade R&D members have long obsessed over in their quest to engineer fast driver heads. To accomplish this, AeroBurner metalwoods feature an “Aero hosel,” (small fin located at the heel of the club to reduce drag) a raised center crown and rounded toe section. All three of these variables work as a system to improve aerodynamics and lower drag force.

 

Next, the AeroBurner family has the largest Speed Pocket ever, which enhances the sweet spot and protects ball speed on mishits.

 

AeroBurner Driver

 

First, the driver which is presented in a new matte white pearlized paint and uses a black PVD face to provide contrast and help in alignment.

 

The driver’s biggest advancement is its new Speed Pocket which is twice as big as the JetSpeed (first driver to feature the technology).  Unlike JetSpeed, AeroBurner drivers do not have loft sleeve technology which offers loft and lie adjustability. This allowed company engineers to extend the length of the Speed Pocket across the entire sole for maximum performance.

 

The AeroBurner driver also features Inverted Cone, a technology used in every TaylorMade driver since the R500 Series in 2002. The Inverted Cone milled into the inner side of the clubface promotes higher ball speed on off-center hits.

 

Finally, the AeroBurner driver features an ultra-light 50-gram TM1-215 Mitsubishi Rayon shaft. The longer, lighter shaft and light grip adds up to less than 295 grams of total club weight, promoting faster swing speed. Balancing the club to a slightly higher swing weight improves feel of the club and promotes faster ball speed. For Global spec, it comes with Matrix Speed Rul-Z shaft and adds up to less than 300 grams of total club weight.

 

Fairways and Rescue clubs

 

Rounding out the AeroBurner metalwood franchise is the fairway wood and Rescue club, both featuring the largest Speed Pocket in combination with an extremely low and forward center of gravity (CG).

 

The Aero Burner fairway is a culmination of years of technology development in the fairway wood category.  This technology first came into market in 2008 when TaylorMade determined that there was still significant opportunity to achieve more distance in fairways if both the ball speed could be increased and the spin could be reduced.  As TaylorMade engineers developed the Speed Pocket prototypes, they discovered that sole slots could also dramatically reduce spin, especially if combined with a low balance point CG projection which can be accomplished with low forward CG.

 

“The original RocketBallz represented a breakthrough in performance which started a whole new replacement cycle for fairway woods, said Bazzel. “We have continued to pour R&D resources into better understanding the potential of flexible sole boundary conditions which has led us to AeroBurner, a fairway with our largest Speed Pocket ever.  We are now achieving driver like launch conditions with a fairway wood.”

 

The Aero Burner fairway combines the size of the RocketBallz fairway channel with the technology of the through slot of the JetSpeed fairway to produce an ultimate Speed Pocket. Compared to the original RocketBallz, the AeroBurner has a face size that is 2.5mm shallower for better playability from the turf. The AeroBurner also has a 2X larger sweet spot (COR) compared to JetSpeed.

 

The AeroBurner 3-wood is equipped with a TM1-215 Mitsubishi Rayon (S, R flexes) measuring at 43.25” (USGA length measurement method).  The overall length has been shortened from previous fairway offerings to increase its playability while maintaining the speed from new head advancements.

 

AeroBurner Rescue club

 

The AeroBurner Rescue club has a larger Speed Pocket like the fairway wood. Like the driver and fairway wood, it has the same white crown with black contrasting face, and crown alignment features to help with accuracy and consistency needed for hybrid clubs.

 

AeroBurner fairways and Rescue clubs share the following:

 

  • Ultra-high strength, Ni-Co 300 Super Alloy Steel
  • The largest Open Channel Speed Pocket
  • Precision-cast crowns with our Thick-Thin crown technology
  • Shallow face and low-and-forward CG location with refined crown curvature and sole camber

 

Options and Availability

The AeroBurner driver is available in three lofts– 9.5° and 10.5°, and 12°. For Asian specs, it features a 50-gram TM1-215 Mitsubishi Rayon shaft (S and R flexes), and the Global spec comes with Matrix Speed RUL-Z 60.

 

For Asian specs, the AeroBurner FW comes in three options – 3 and 5 is equipped with a Mitsubishi Rayon shaft.

 

The AeroBurner Rescue club in Asian specs is equipped with TM5-215 Mitsubishi Rayon shaft (S and R flexes), and in Global specs it comes with a Matrix Speed RUL-Z 70 shaft.

 

 

About MAP ACTIVE

MAP ACTIVE, a division of publicly listed PT. Mitra Adiperksa, Tbk (MAPI), is Indonesia’s leading sports & golf retail marketing company. Involved in Golf for more than two decades, the MAP ACTIVE mission is to work with premier brands & companies to bring the game of golf to an ever increasing audience within SE Asia’s biggest consumer market. Please visit www.map-indonesia.com for more information.

 

For more information, contact:

Lina Mongan, Coordinator, Golf Marketing, MAP Active at 0821 – 1414 1607

 

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