New Balance Introduces the Urban Noise Collection For Q1’15

Indonesia, January 2015 – For winter 2015 Boston-based New Balance will debut the Urban Noise collection, which includes the classic men’s 580, 996 and 574 styles. Inspired by streetwear, the Urban Noise collection brings a modern edge to classic New Balance styles.


The New Balance Urban Noise collection brings a fresh look to the classic 580, 996 and 574 silhouettes. Inspired by streetwear, an eclectic mix of progressive ideas and timeless authentic style that pushes the envelope, the Urban Noise collection will be noticed for its modern, edgy manipulated camouflage details.



The 580 and 574 camouflage has a kaleidoscope effect and is included on various parts of the upper. For the 996, camouflage is highlighted on the tongue label, liner and CR device.


About New Balance

New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is currently the only major shoe company that manufactures athletic footwear in the U.S.; in 2013, 1 out of every 4 pairs of shoes we sold in the U.S. was made or assembled here.  New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 4,000 associates around the globe, and in 2013 reported worldwide sales of $2.73 billion.


About MAP Active

MAP ACTIVE is part of PT Mitra Adiperkasa Tbk, a public listed company which has over 650 sports & kids shops nationwide including Sports Station, Kidz Station, Golf House, Planet Sports, and Planet Kids. Now listed amongst the Top 100 Global Sporting Goods retailers, and The No#1 in SE Asia , MAP ACTIVE plans to grow to more than 1000 independent stores by 2015 preaching its mission of healthy mind & body to all Indonesians.


PRESS CONTACT : Ade Sarah,  PT MAP ACTIVE: 0816-1421430

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