Launched in 2007, Fitflop has redefined the concept of comfortable footwear with its biomechanically engineered designs. Born out of a collaboration between beauty industry entrepreneur Marcia Kilgore and biomechanists Dr. David Cook and Darren James, Fitflop introduced the Microwobbleboard™ technology, creating stylish sandals that promote comfort and well-being. The brand's commitment to merging fashion and function has made Fitflop a go-to choice for those seeking footwear that not only looks good but also promotes foot health and comfort.
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